How to promote a business online for free

HOW TO PROMOTE A BUSINESS ONLINE FOR FREE

I am sure many entrepreneurs are wondering how to promote a business online for free. Is it even possible to have anything for free is business? Keep reading and you might get an idea or two.

Why free?

Perhaps you are in a start-up stage and your budget is limited. You have too many costs to consider and paying for advertisement is just too much of a burden especially with the high prices nowadays.

Or maybe your business has hit a plateau and you need a little boost to keep you going. Or you just don’t have any funds to spend on ads but would really like to get more exposure and more customers.

Whatever the reason to search for free advertising options the important thing is to know where to look.

Well, since it’s free you will have to do some work yourself but that is just the way it is.

Where can I get free online advertising?

The first place to check is the social networks. Everybody has an account on facebook, twitter, google + or whatever it is you’re using. They are great platforms for promoting your business whatever it is.

Whether it’s a local store, fast food place, beauty salon or an internationally recognized brand, product or trademark it doesn’t matter. Simply create a page on your favorite social media and share it with your friends. Then you could ask them to share it with their friends.

Of course after creating the page you would be responsible for posting something on it to keep the people thinking about your business. You should share interesting statistics, info about your area of expertise and perhaps promotions and special events.

Use relavant #hashtags within your posts to reach even more people. Joining relevant groups is also a good idea since that is where you will find more of your target audience. It is important to also be active within those groups and to engage with other members.

Make it interesting, entertaining  and interactive whenever possible. Ask for people’s feedback and comments with simple questions or even polls. Make them aware of the fact that you value their opinion.

Another option is using online business directories. There are quite a lot of them out there and most offer a free option to list your business. It’s up to you to decide which directories are relevant to your business but that is easily accomplished.

Some people believe online directories to be even more important than social media but of course it depends on the type of products or services that you are providing.

If you are running a brick and mortar business it’s a good idea to use local listing services such as Google Places, Yahoo! Local and Bing Business Portal. The registration process is simple and you will be visible on Google Maps which is very helpful for people trying to find you.

A great way to get exposure and one that very few people even think about is press releases. There are dozens of news websites where you can post your own press release and get publicity for your business. You can even add links to your website or social media pages.

Youtube is another very popular tool for gaining exposure. Creating videos with topics relevant to your business can really get you ahead of your competition. However you have to learn a thing or two about making quality videos before you get into it.

There are many free online tools for video editing and Youtube has its own video editor. They are very easy to use so it should not be a problem for anyone to create and edit their videos.

Blogging has become extremely popular these days and it can certainly help you establish your business online. You can start a free blog on many different websites but I recommend you to get a website of your own and make a blog on it.

How to build my own website for free?

I have a whole other post about building websites which I advise you to check out if you haven’t already done so. You can also build a free website of your own with the tool that I have provided.

I believe that a website is crucial to any business nowadays and it should be the foundation of your online presence. There are numerous tools and tricks that can get your site good rankings with the search engines resulting in more traffic and more exposure for your business.

There is some learning involved with creating websites but it’s nothing to be afraid of. I know people of all ages who have successfully built their websites. With the proper tools and training anyone can build their free website.

For beginners I would recommend reading my review of Wealthy Affiliate as they provide awesome free training resources for building, maintaining and promoting your website.

The best approach

You would ultimately want to implement all of the techniques that I described here. Creating a network for your online presence can really work miracles for your business.

Undoubtedly the internet is taking over the whole world very quickly and it only makes sense to join that revolution and use it to your advantage.

If you like my article and find it useful, please write a comments and use the share buttons.

Alex

8 thoughts on “How to promote a business online for free

  1. You are totally right where you say that the Internet has become a great tool to promote a business, and those free ways you suggest are very important for a business to think about. Even if you pay for an online ad, a facebook page I think it is essential nowadays. Thanks again for your great tips, keep up!

    1. It’s truly incredible how the internet is taking over our daily lives and the best thing we can do is make use of it. Thanks for your feedback.

  2. A great resource for all newbies starting up blogs and wanting more coverage/exposure. I’d go along with registering your business with Google Places, Yahoo! Local and bing’s alternative (for physical addresses). What are your thoughts on these 3 free options? Great article and website by the way, enjoyed my visit

    1. Thanks for commenting, Chris, I’m glad you like what I’m doing here. The services that you refer to are excellent promotional tools but they only work for a physical business. If I had one I’d definitely use them.

  3. You provide some very useful advice here for people that are looking to promote their business online for free. As a business owner, I’ve been looking for ways to do this for quite some time. Social media, as you said, is certainly a great way to do this. I’ve recently started a facebook and twitter account for my business and have been able to slowly lure people to my pages by using different relevant hash tags. What a great post this is!

    1. Thank you for your feedback, I am glad that you found my post useful.

      Promoting online is definitely a must for just about any kind of business nowadays. What’s really great about social media is the engagement with your customers. It helps you fine tune your business to the specific needs and wants of your clients.

      Best of luck in your online persuits.

  4. Nice ideas on promoting your online business for free. I think promoting for “free” is not only for the budget but you can target more audiences who want to see your content that way, instead of just interrupting them with ads.

    I agree that content marketing is a great way to get yourself out there. It does take a lot to create awesome contents but it’s worth it at the end of the day.

    Thanks for sharing!

    Cheers,
    Anh

    1. Hi Anh,

      Thanks for your feedback. I see your point and I think it is a good one. I know we’re all tired of being sold to and with the free promotion tools we should aim at informing and helpong people instead of just pushing our product.

      Good luck to you my friend.

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