I am sure many entrepreneurs are wondering how to promote a business online for free. Is it even possible to have anything for free is business? Keep reading and you might get an idea or two.
Perhaps you are in a start-up stage and your budget is limited. You have too many costs to consider and paying for advertisement is just too much of a burden especially with the high prices nowadays.
Or maybe your business has hit a plateau and you need a little boost to keep you going. Or you just don’t have any funds to spend on ads but would really like to get more exposure and more customers.
Whatever the reason to search for free advertising options the important thing is to know where to look.
Well, since it’s free you will have to do some work yourself but that is just the way it is.
Where can I get free online advertising?
The first place to check is the social networks. Everybody has an account on facebook, twitter, google + or whatever it is you’re using. They are great platforms for promoting your business whatever it is.
Whether it’s a local store, fast food place, beauty salon or an internationally recognized brand, product or trademark it doesn’t matter. Simply create a page on your favorite social media and share it with your friends. Then you could ask them to share it with their friends.
Of course after creating the page you would be responsible for posting something on it to keep the people thinking about your business. You should share interesting statistics, info about your area of expertise and perhaps promotions and special events.
Use relavant #hashtags within your posts to reach even more people. Joining relevant groups is also a good idea since that is where you will find more of your target audience. It is important to also be active within those groups and to engage with other members.
Make it interesting, entertaining and interactive whenever possible. Ask for people’s feedback and comments with simple questions or even polls. Make them aware of the fact that you value their opinion.
Another option is using online business directories. There are quite a lot of them out there and most offer a free option to list your business. It’s up to you to decide which directories are relevant to your business but that is easily accomplished.
Some people believe online directories to be even more important than social media but of course it depends on the type of products or services that you are providing.
If you are running a brick and mortar business it’s a good idea to use local listing services such as Google Places, Yahoo! Local and Bing Business Portal. The registration process is simple and you will be visible on Google Maps which is very helpful for people trying to find you.
A great way to get exposure and one that very few people even think about is press releases. There are dozens of news websites where you can post your own press release and get publicity for your business. You can even add links to your website or social media pages.
Youtube is another very popular tool for gaining exposure. Creating videos with topics relevant to your business can really get you ahead of your competition. However you have to learn a thing or two about making quality videos before you get into it.
There are many free online tools for video editing and Youtube has its own video editor. They are very easy to use so it should not be a problem for anyone to create and edit their videos.
Blogging has become extremely popular these days and it can certainly help you establish your business online. You can start a free blog on many different websites but I recommend you to get a website of your own and make a blog on it.
How to build my own website for free?
I have a whole other post about building websites which I advise you to check out if you haven’t already done so. You can also build a free website of your own with the tool that I have provided.
I believe that a website is crucial to any business nowadays and it should be the foundation of your online presence. There are numerous tools and tricks that can get your site good rankings with the search engines resulting in more traffic and more exposure for your business.
There is some learning involved with creating websites but it’s nothing to be afraid of. I know people of all ages who have successfully built their websites. With the proper tools and training anyone can build their free website.
For beginners I would recommend reading my review of Wealthy Affiliate as they provide awesome free training resources for building, maintaining and promoting your website.
The best approach
You would ultimately want to implement all of the techniques that I described here. Creating a network for your online presence can really work miracles for your business.
Undoubtedly the internet is taking over the whole world very quickly and it only makes sense to join that revolution and use it to your advantage.
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